Design by applying the circular economy principles
80% of all product-related environmental impacts are determined during the design phase, estimates the European Commission
There is still a gap between R&D and market’s needs. The brief given to the designers or the product owners don’t make possible the systemic approach. However, this holistic way of working is necessary to avoid negative externalities.
Design must be approached as an applied skill of product or service creation, but also as a way of to imagine different patterns for production, consumption. Design must be circular, to consider not only the user experience or business viability, but also the regeneration of natural and human ecosystems.
By working with us, you get closer to the end-users’ needs by improving his experience but also the considering the system regenration around him.
“A small company of great professionals with great ambitions and promising results. It is a real pleasure to work with Justine and Brieuc. They are responsible, they know perfectly how to listen to us, guide us, and suggest useful action plans to move the lines for the benefit of more sustainable development. In conclusion: a company that keep itself on the ground, with ingenious hands and its actions turned towards practical solutions provided by the circular economy to respond to the issues of the 21st century.”
Julien Delamaere – Marketing Manager – SULO Group
Circular design: connect the user needs with the ecosystems
At Circulab, we believe that:
- design stage is key, the stakeholders must be involved in the process
- any company or organization should adopt design thinking to its process and development
- any product or service, must be desirable, low resource consuming, viable and regenerative by design
That is why in our services we design not only for the user, but also for the community and the natural ecosystems around your organization. From materials to processes, we help you build your design brief but also prototype and test your ideas to ensure final results with high values.
Product and service design
To meet a need for differentiation, transformation or innovation, our teams design, transform or improve your products and services.
From the brief, misused resources or from a simple idea, we think about the best materials, sources of supply, user experience and business models before shaping the solution through models and simulations.
We design and lead “shortcut” processes that allow to answer a problem in a direct and fast way. Through a 3-step process – observation, creation, implementation – designers, experts and facilitators enable you to move from the problem to the test of the solution by mobilizing key stakeholders.
Unlike traditional design thinking processes, our tools and expertise in circular economy allow us to orient the field of solutions towards the creation of optimal and shared value(s).
Prototype and user tests
In order to validate both the use and the interest or functionalities of the solution, it is necessary to prototype it to test it and thus collect feedback from potential users.
Circulab is in charge of developing the prototype, setting up and monitoring the tests, before synthesizing the feedback with improvements and specifications for a clear and easily usable rendering.