Going sideways since 2012

Our first goal was to eliminate waste. But that wasn’t enough – we had to rethink business models to consider social and natural context.

In 2014, we helped our first customer rebuild its model, creating our own innovation tool based on circular economy principles – the Circular Canvas.

We built many other tools, including the Partner Map and the Value Chain Canvas. In 2015, we created our community, bringing together people who shared our convictions, and trained them in our approach.

After 8 years of bringing our customers’ projects to life by adapting them to the planet’s limits, we launched the Academy in 2019, a training platform, offering tools and methods, to guide as many people as possible.