Redesigning the Vélodrome stadium experience to reduce waste

Line of business


Work done

Strategy & design


The Orange Vélodrome Stadium, managed by the Olympique de Marseille football club, is Marseille’s main sports facility and the second largest stadium in France.

The football club wanted to improve the recycling rate and reduce the stadium’s operating costs.

The Olympique de Marseille called Circulab to act on input flows (food & beverage, packaging), rethink the public experience and enhance outgoing waste streams.


3-step mission

  1. Situation analysis
    • Stakeholder identification & interviews
    • Operating processes analysis
    • On-site observations
  2. Workshops and co-design
    • Workshops with stakeholders
    • Showcasing of inspirational initiatives
    • Use of customized facilitation tools
    • Co-designed solutions testing
  3. Recomendations draft
    • Based on field tests


  1. Situation summary
    • Stakeholder mapping
    • Interviews and observations report
    • Action levers identified
  2. Terms of reference
    • Summarizing all ideas from the workshops
    • Providing an in-depth analysis of the field tests
    • Suggesting local partnerships


  • Custom-made tools
  • Value Chain Canvas
  • Partner Map

Discover the Circulab Toolbox

Project team

  • Circulab
  • Anne Klepper (Circulab Community member)

Now, it's up to you.


(Straight forward)


(Monthly and home made)