Redesigning the Vélodrome stadium experience to reduce waste

Line of business

Events

Work done

Strategy & design
Prototyping

Context

The Orange Vélodrome Stadium, managed by the Olympique de Marseille football club, is Marseille’s main sports facility and the second largest stadium in France.

The football club wanted to improve the recycling rate and reduce the stadium’s operating costs.

The Olympique de Marseille called Circulab to act on input flows (food & beverage, packaging), rethink the public experience and enhance outgoing waste streams.

Actions

3-step mission

Situation analysis
- Stakeholder identification & interviews
- Operating processes analysis
- On-site observations
Workshops and co-design
- Workshops with stakeholders
- Showcasing of inspirational initiatives
- Use of customized facilitation tools
- Co-designed solutions testing
Recomendations draft
- Based on field tests

Results

Situation summary
- Stakeholder mapping
- Interviews and observations report
- Action levers identified
Terms of reference
- Summarizing all ideas from the workshops
- Providing an in-depth analysis of the field tests
- Suggesting local partnerships