Regenerate our natural ecosystems: Circulab donates 1% For The Planet

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The agency Circulab announces Membership with 1% for the Planet

The strategy and design studio Circulab joined 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment.

“We have already been donating and investing in ou planet future since the creation of the agency, but we want to give more power to this number and action. We count on this membership to meet and join forces with other companies and organizations and make it positive!” say Justine and Brieuc, the two managers.

As any member of 1% for the Planet, the agency commits to supporting approved environmental nonprofit partners by donating the equivalent of 1% of sales through a combination of monetary, in-kind, and approved advertising contributions. Nonprofits are approved based on referrals, track record and environmental focus. There are thousands of approved nonprofits worldwide.

Since 2016 and for more years, Circulab supports the non-profit organisation Coral Guardian, dedicated to coral reef conservation and coastal communities empowerment for fish stocks sustainability.
Moreover, get inspired from the environment and ensure the regeneration of biodiverisy it part of the “raison d’être” of Circulab. Thus, the agency works for getting its clients value the environment in their business models and has already helped companies and territory better integrating circular economy principles. This membership enable them to go further and dedicating at least, 1% For The Planet.

Collectively, 1% for the Planet Members have donated more than $175 million to environmental nonprofits to-date.

“We are thrilled to welcome Circulab to our global network,” said Kate Williams, CEO of 1% for the Planet. “Currently, only 3% of total philanthropy goes to the environment and, only 3% of that comes from businesses. We need more business like Wiithaato do its valuable part to increase giving and support on the ground outcomes.”

About 1% for the Planet


1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. We recognize that the current level of environmental giving – only 3% of total philanthropy – is not enough to solve the most pressing issues facing our planet.

Through their business and individual membership, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. We advise on giving strategies, we certify donations, and we amplify the impact of the network.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $175 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 1,400 member businesses, a new and expanding core of hundreds of individual members, and thousands of nonprofit partners in more than 60 countries. Look for our logo and visit to learn more.

About Coral Guardian

Coral Guardian is a solidarity and environmental NGO, dedicated to the preservation of coral reefs and their ecosystems. Created in 2010 by Martin Colognoli et Guillaume Holzer, Coral Guardian combines complementary skills and a shared passion for marine ecosystems in order to help local populations and fishermen (in Indonesia) in preserving our environment, generate it by transplanting corals and creates virtuous economy around this key natural system.

About Circulab


Circulab was born in analogy to the Aboriginal and unusual bird: the bower bird. In order to seduce the female, the male bird builds nests that it meticulously decorates by collecting all the resources at its disposal. It uses dried grass, twigs and even plastic caps or straws. The bowerbird recovers and transforms into opportunities the plastic that we consider to be waste.

Like this creative bird, the strategy agency and circular design studio Circulab ingeniously combines the economy and nature to help companies reduce their costs and build user loyalty through an approach based on differentiation and commitment.

Through the concept of circular design, Circulab and the Circulab community identify best market opportunities, transform waste into resources and create closed and local loops.

By investing in the natural ecosystems, we trully believed that we invest in a better future. And in the Circulab community we all want to be part of that future!

Don’t destroy nature, invest in it!

Now, it's up to you.


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